Course Overview

Intro

While customers help an organisation achieve its goals and objectives, marketing is the bridge between the organisation and the customer.
Through this MQF Level 7 Award course (4 ECTS), students will learn all about the main modern marketing principles. They will also learn how to devise a concrete marketing plan that achieves the desired results. Furthermore, students will explore the concepts of market segmentation, research, innovative sales systems, and international marketing concepts in more depth.

Overall competences

During this award course, the student will:

• Learn about various marketing principles.
• Design an effective and innovative marketing strategy that reflects customers’ needs, wants and behaviours.
• Carry out environmental scanning to identify opportunities and threats in the marketing environment and will be able to instruct trainees on how to carry out environmental scanning.
• Analyse the digital presence of various national and global companies and discuss how their digital marketing strategies create customer value.

Accreditation by MFHEA

For more information kindly click here to view the complete accreditation information

Location

Malta Leadership Institute
Valley Towers, Suite 9
Valley Road
Birkirkara BKR9022
Malta