Course Overview

Intro

Marketing serves as the main bridge between the customer and the company. This MQF Level 5 course (4 ECTS) will address the principles of marketing and why it is essential for a company’s success.

Overall competences

During this module, our students will:

• Understand and apply marketing principles.
• Assess marketing’s role in discovering and satisfying the customer’s needs, wants and behaviours.
• Determine their target audience via target market analysis.
• Scan the marketing environment, identifying opportunities and threats within their niche market.
• Examine how digital marketing and e-commerce can improve customer satisfaction.
• Evaluate the online presence of various local and global companies. 
• Analyse marketing factors that contribute to a product’s success or failure.

Accreditation by MFHEA

For more information kindly click here to view the complete accreditation information

Location

Malta Leadership Institute
Valley Towers, Suite 9
Valley Road
Birkirkara BKR9022
Malta