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Award in Principles of Marketing - (4 ECTS) – Level 5

Course Duration:  20 hours - 3 hours

Marketing serves as the main bridge between the customer and the company. This course will address the principles of marketing and why it is essential for a company's success.

Overall competences

During this module, our students will:

  1. Understand and apply marketing principles.

  2. Assess marketing’s role in discovering and satisfying the customer’s needs, wants and behaviours.

  3. Determine their target audience via target market analysis.

  4. Scan the marketing environment, identifying opportunities and threats within their niche market.

  5. Examine how digital marketing and e-commerce can improve customer satisfaction.

  6. Evaluate the online presence of various local and global companies. 

  7. Analyse marketing factors that contribute to a product’s success or failure.



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