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Strategic Management

Course Duration:  On Request

Strategic management is the planning, monitoring and analysis of all those elements which a company needs to reach its goals. Organisations are forced to continuously develop strategies due to the fast-paced nature of technology, innovation and consumerism. During the strategic management process, company leaders analyse their company’s current situation, identifying what needs to be improved and chalking out new strategies.

Strategic management calls for a commitment to strategic planning. The latter represents a company’s capacity to set long-term and short-term goals and to identify the choices and actions that best lead to these goals.  

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